Dig for feedback on yourself. I did not do this. When I started work I waited for my boss to give me feedback -- which is the moral equivalent of taking the steering wheel for your life and handing it to someone else.
Cook started his career at Procter & Gamble in Cincinnati, Ohio, where he learned about product development, market research, and marketing. He then took a job in strategic consulting at Bain & Company in Menlo Park, California. Cook soon began using the insights he was learning there to look for an idea for a company of his own. That idea came to him one day when his wife was complaining about paying the bills. With personal computers just coming out at the time, Scott thought there might be a market for basic software that would help people pay their bills. He launched Intuit in 1983, which today offers software and online products to help individuals and small companies manage their finances.
He was Intuit's chairman from February 1993 to July 1998. From April 1983 to April 1994, he served as President and CEO of Intuit.
In 2002, Cook and his wife, Signe Ostby, established the Center for Brand and Product Management at the University of Wisconsin–Madison School of Business, the nation's first university-based center focused exclusively on training MBAs in brand and product management. Cook and Ostby both started their careers in brand management.