He owned a professional football club Guangzhou Matsunichi F.C. between 1995 and 2000.
In 2005, Pan Sutong's Matsunichi engaged Olympic Gold Medalist Michael Phelps as the Spokesperson of Matsunichi MP3 Player. According to news reports, Michael Phelps chose to collaborate with Matsunichi because he enjoyed listening to music to help him relax as well as focus before competition. Apart from doing TV commercials and attending product launching press conferences, as a spokesperson Michael Phelps was often seen using Matsunichi MP3 Player at poolside before competition.
Pan Sutong was born in Shaoguan, Guangdong, China in 1963. He emigrated to the USA in 1976, and then moved to Hong Kong in 1984 and started trading with electronics brands like Panasonic. In 1993, he founded Matsunichi Colour Display Monitor Company Limited, the main Business of which is the Manufacturing of home appliances. In 2002, he bought Hong Kong listed company Emperor Technology Venture Limited and had it renamed as Matsunichi Communication Holdings Limited. On 3 September 2008, this company was further renamed as Goldin Properties Holdings Limited. In late 2008, Pan Sutong bought another Hong Kong listed company, Fortuna International Holdings Limited, and had it renamed as Goldin Financial Holdings Limited.
Pan Sutong is a wine lover. In 2011, Goldin Group bought the 40-acre SLOAN ESTATE winery in the Napa Valley from Stuart Sloan, planted to Cabernet Sauvignon, Merlot, Petit Verdot and Cabernet Franc. The estate produces the flagship SLOAN and second label ASTERISK. The SLOAN 2002 and 2007 vintages were awarded 100 points by renowned wine critic Robert Parker.
Pan Sutong is the Chairman of the non-profit-making Hong Kong Polo Development and Promotion Federation. In December 2012, Pan Sutong was elected as Vice President of the Federation of International Polo in the FIP Annual General Meeting. Tianjin Goldin Metropolitan Polo Club, which opened in November 2010, is owned by Pan Sutong's Goldin Group. The Club has held a number of international polo tournaments since its opening in November 2010, including Goldin International Snow Polo Challenge 2011, Goldin Cold Cup 2011, Goldin U18 Cup 2011, Fortune Heights Snow Polo World Cup 2012, 2013, 2014 and 2015, Fortune Heights Super Nations Cup 2012, 2013 and 2014, Maserati Metropolitan Polo Classic 2013 and 2014, and Metropolitan Intervarsity Polo 2013, 2014 and 2015. In June 2012, 2013, 2014 and 2015, Goldin Group also sponsored the Goldin Charity Day held in Beaufort Polo Club in England, which were participated by both Prince William and Prince Harry.
Goldin Australia Pty Ltd, a subsidiary of Pan Sutong’s Goldin Group, announced on 12 September 2013 the completion of its acquisition of Lindsay Park Stud in Barossa Valley, South Australia, an esteemed 1257.5-acre horse breeding and training ground, for breeding top thoroughbred racehorses.
According to Forbes 2015 World Billionaire's list published in March 2015, Sutong was placed at number 153 with an estimated net worth of $8.6 billion.
On 31 January 2016, Giant Treasure claimed his first top-flight victory at the G1 Stewards’ Cup (1600m), winning by a short-head over Luger.