Denise Coates

About Denise Coates

Who is it?: Founder and Joint CEO, Bet365
Birth Day: September 26, 1967
Birth Place: Stoke-on-Trent, United Kingdom, United Kingdom
Residence: Sandbach, Cheshire, England
Alma mater: University of Sheffield
Occupation: Businesswoman
Known for: Founder and CEO, Bet365
Spouse(s): Richard Smith
Children: 5, including 4 adopted
Parent(s): Peter Coates
Relatives: John Coates (brother)

Denise Coates

Denise Coates was born on September 26, 1967 in Stoke-on-Trent, United Kingdom, United Kingdom, is Founder and Joint CEO, Bet365. Denise Coates is co-CEO of Bet365, one of the world's largest online gambling companies, along with her billionaire brother, John. She started out working for her father, crunching numbers in his betting shops while still in school. After training as an accountant, she took over some of those shops, turning around their fortunes before selling them to large bookmaker Coral. Noting the success of online gambling businesses, Coates bought the domain in 2000 and launched the website in 2001. She owns around half of privately held Bet365, which had $2 billion in revenues and facilitated $45 billion in bets in the year through March 2016.
Denise Coates is a member of Gambling & Casinos

Does Denise Coates Dead or Alive?

As per our current Database, Denise Coates is still alive (as per Wikipedia, Last update: May 10, 2020).

🎂 Denise Coates - Age, Bio, Faces and Birthday

Currently, Denise Coates is 56 years, 6 months and 21 days old. Denise Coates will celebrate 57rd birthday on a Thursday 26th of September 2024. Below we countdown to Denise Coates upcoming birthday.

Popular As Denise Coates
Occupation Gambling & Casinos
Age 56 years old
Zodiac Sign Libra
Born September 26, 1967 (Stoke-on-Trent, United Kingdom, United Kingdom)
Birthday September 26
Town/City Stoke-on-Trent, United Kingdom, United Kingdom
Nationality United Kingdom

🌙 Zodiac

Denise Coates’s zodiac sign is Libra. According to astrologers, People born under the sign of Libra are peaceful, fair, and they hate being alone. Partnership is very important for them, as their mirror and someone giving them the ability to be the mirror themselves. These individuals are fascinated by balance and symmetry, they are in a constant chase for justice and equality, realizing through life that the only thing that should be truly important to themselves in their own inner core of personality. This is someone ready to do nearly anything to avoid conflict, keeping the peace whenever possible

🌙 Chinese Zodiac Signs

Denise Coates was born in the Year of the Goat. Those born under the Chinese Zodiac sign of the Goat enjoy being alone in their thoughts. They’re creative, thinkers, wanderers, unorganized, high-strung and insecure, and can be anxiety-ridden. They need lots of love, support and reassurance. Appearance is important too. Compatible with Pig or Rabbit.

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While at school, Coates started work in the cashiers' department within the family bookmaking firm, Provincial Racing, where she would mark up bets. After leaving university she trained as an accountant within the family Business, before being given the opportunity to take over the small chain of shops. Having turned around the shops' fortunes, Coates obtained a loan from Barclays to acquire a neighbouring chain. In 1995, she became managing Director of the betting shop estate.


In January 2000, Coates purchased the domain name While working in a temporary building on a car park near one of her shops, she spent a year creating a new online betting site. was launched in 2001. The Business borrowed £15 million from RBS against the family's betting shop estate. In 2005 these shops were sold to Coral for £40 million which also paid off the loan to RBS.


In January 2012, Coates was appointed a Commander of the Order of the British Empire (CBE) for services to the community and Business. In 2012, she received an honorary doctorate from Staffordshire University.


In 2013, Coates was named as one of the 100 most powerful women in the UK by Woman's Hour on BBC Radio 4.


They have five children, including four that in March 2014 were reported as being "recently adopted from the same family".


Bet365 has grown into one of the world's largest online gambling companies, with $2 billion in revenues and facilitating $45 billion in bets in the year through March 2016. The company also owns a majority stake in the Stoke City Football Club. In 2015, Bet365 moved its headquarters to Gibraltar because of its favourable regulations. Coates still runs the company alongside her brother, and co-CEO, John Coates.


In 2017, Coates was criticised for paying herself £217m, with Mike Dixon, CEO of Addaction, saying "It cannot be right that the CEO of a betting company is paid 22 times more than the whole industry ‘donates’ to treatment."


Denise Coates is the majority shareholder with 50.01% of Bet365. Her personal fortune is estimated at $5.1 billion, as of February 2018.

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