Chalerm Yoovidhya was born in September 1950, the eldest son of Chaleo Yoovidhya, the originator of Krating Daeng and co-creator of the Red Bull brands of Energy drinks. His brother Saravoot Yoovidhya runs Red Bull in Thailand, and is a main board Director of Kasikorn Bank.
Chalerm and his wife have both been mentioned in connection with the Panama Papers, owning five multi-million-dollar properties in London, via Karnforth Investments which is incorporated in the British Virgin Islands. Their holdings in Red Bull are owned through a complex web of British Virgin Islands companies including Karnforth, Jerrard Company Ltd, and JK Fly. Mossack Fonseca's auditors raised concerns about the arrangements in 2010 and 2013.