She was apprenticed at the publishers Hoffmann and Campe, before joining Bauer in 2005. In 2010, she became the CEO, after her Father transferred 85% of the company to her and 5% to each of her older sisters, Mirja, Nicola and Saskia. She also serves as the publisher of Heinrich Bauer Verlag KG.
In 2014 she married Enno Koch, a German television Journalist and Producer. They have twins, and live in Hamburg.
As of December 2017, Forbes estimated her net worth at US$3.2 billion.