Yvonne Bauer

About Yvonne Bauer

Birth Year: 1976
Birth Place: Hamburg, Germany, Germany
Residence: Hamburg, Germany
Alma mater: University of Bamberg
Occupation: Businesswoman
Known for: 85% owner of Bauer Media Group
Title: CEO, Bauer Media Group
Spouse(s): Enno Koch
Children: 2
Parent(s): Heinz Bauer Gudrun Bauer

Yvonne Bauer

Yvonne Bauer was born on 1976 in Hamburg, Germany, Germany. Yvonne Bauer is the fifth generation of her family to run Bauer Media Group, whose portfolio includes some 600 magazines, 400 digital products and 100 radio and TV stations worldwide. The company traces its roots to 1875, when lithographer Johann Andreas Ludolph Bauer opened a print shop for business cards in Hamburg. Yvonne's father, Heinz Heinrich Bauer, began the company's international expansion with the 1981 launch of the first weekly women's magazine in the U.S., Woman's World. (Other Bauer titles include In Touch and First for Women.) Today, Bauer -- Europe's largest magazine publisher, focused primarily on a female demographic -- has a presence in more than 20 countries, with approximately 10,000 employees and annual revenues exceeding $2.4 billion, approximately two-thirds of which are derived from markets outside of Germany. Yvonne Bauer studied German philology at the University of Bamberg and went on to apprentice at the publishing house Hoffmann und Campe, before starting her career at Bauer in 2005. She took the reins in 2010, after her father transferred 85% of the business to her. She is the second-youngest of four daughters: sisters Mirja, Nicola and Saskia also work at Bauer, with each owning 5% of the group. Although "We think popular" is the company's tag line, reflecting its passion for interpreting popular culture, Yvonne can be outspoken on weighty issues such as press freedom. "To preserve this freedom and ensure that we will remain free to choose what we want to read in the future," she declared in a note on Bauer Media Group's home page, "we will have to interact with one another in a tolerant and open-minded fashion. By endorsing this campaign in our magazines, we are putting down a clear marker in support of freedom of the press and freedom of expression." In 2014, Yvonne Bauer married Enno Koch, a German television journalist and producer. They have one-year-old twins.
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She was apprenticed at the publishers Hoffmann and Campe, before joining Bauer in 2005. In 2010, she became the CEO, after her Father transferred 85% of the company to her and 5% to each of her older sisters, Mirja, Nicola and Saskia. She also serves as the publisher of Heinrich Bauer Verlag KG.


In 2014 she married Enno Koch, a German television Journalist and Producer. They have twins, and live in Hamburg.


As of December 2017, Forbes estimated her net worth at US$3.2 billion.

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